In Vietnam, the private sector has taken the lead in translating sustainability aspirations into tangible actions, often surpassing governmental commitments. Collaborative efforts between Vietnamese and European companies have played a pivotal role in elevating both products and operational practices toward sustainable, enduring success.

During this engaging workshop, industry experts will generously share their knowledge and practical tools for crafting and promoting sustainable business models. Participants will then embark on collaborative group exercises, where they’ll create their own business models, products, and marketing proposals, guided by the insights of the hosts and speakers.

This interactive event presents a valuable opportunity for managing directors, product developers, sustainability managers, and marketing leaders to expand their expertise and draw inspiration from both peers and industry experts. Join us in fueling sustainable success through innovative business practices.

|Workshop: Unlock Sustainability Success through Business Modelling, Product Development, and Marketing|

Date: Thursday, 26 October 2023 | Time: 2:00 PM – 5:00 PM
Venue: Bayer Vietnam’s Office – CentrePoint, 3rd Floor, 106 Nguyen Van Troi Street, Phu Nhuan District, HCMC

Moderator: Corinna Seidel, Managing Director at CS Marketing & Sales Solutions, has built an eminent career dedicated to international marketing and communications. Her expertise lies in serving technology and service providers of all scales, with a primary focus on the European and Asian markets.

Speakers: 

• Fränze Weigelt, Director of Product Strategy and Product Owner for Air Purification & Connectivity in Southeast Asia at Viessmann Vietnam, is a highly experienced professional in product and project management, boasting extensive expertise gained from leading roles in prominent Asia-based multinational companies within sectors such as HVAC, tooling, and home and garden.
• Sylvain Houdou, Founder and COO of Vectura System, brings extensive experience in business development, transition, and marketing management within the supply chain, machinery, and consulting sectors. Additionally, he is actively engaged with the French CSR think tank, ENTERPRISE & PROGRES.

Key Takeaways:

• Learn from best-case examples and gain access to effective tools for business modeling, product development, marketing, and long-term sustainability communications.
• Engage in peer discussions to address individual challenges and cases while applying the aforementioned tools in a dynamic and supportive environment.
• Receive on-site guidance, feedback, and support from our speakers as you develop business models, products, and marketing strategies through group work.

REGISTRATION HERE>>>

Attendance fee (including tea-break): 

On-site: GBA Members: Free-of-Charge | Non-Members: 500,000 VND
Online: GBA Members: Free-of-Charge | Non-Members: 200,000 VND

Agenda:

2:00 PM – 2:30 PM: Registration
2:30 PM – 2:35 PM: Opening Speech
2:35 PM – 2:50 PM: Introduction on reputation management and sustainability comms
2:50 PM – 3:05 PM: Presentation “Sustainable product management” by Ms. Fränze Weigelt
3:05 PM – 3:20 PM: Presentation “Sustainability at the center of your positioning” by Ms. Sylvain Houdou
3:20 PM – 3:35 PM: Recap – how it all comes together by Ms. Corinna Seidel
3:35 PM – 3:50 PM: Coffee break
3:50 PM – 5:15 PM: Working Group Session
5:15 PM: Closure

We look forward to your participation and the opportunity to engage in enlightening discussions.

For any inquiries, please contact our GBA Office, Ms. Mai Anh: maianh@gba-vietnam.org