The marketing of a globally active company must be localized and adapted to the needs of individual markets; this requires not only knowledge of local customers and market contexts, but also targeted resources. However: a strong, differentiated positioning that creates a competitive advantage in the long term can only be achieved globally through cross-regional management […]
Ho Chi Minh City, April 17 – An electrifying gathering took place at The Cloud, Vinpearl Landmark 81, Autograph Collection, where over 130 professionals from various industries came together for our signature networking event, ‘DeutschenTreff.’ It was an evening of vibrant discussions and valuable knowledge sharing, sparking conversations that are set to build lasting partnerships. […]
On April 17, the German Business Association (GBA), Delegation of German Industry and Commerce in Vietnam (AHK Vietnam), and Deutsche Investitions- und Entwicklungsgesellschaft (DEG) collaborated to organize an informative workshop titled “ImpactConnect – An Attractive Financing Solution for German Companies in Vietnam.” The event took place at The Loop and was attended by over 20 […]
On April 8, 2024, the German Business Association (GBA) held its monthly meeting at Sofitel Plaza Saigon, attracting 70 attendees. The session, led by GBA Vice-Chairwoman Ms. Minh Nguyen and Vice-Chairman Mr. Torben Minko, featured German Ambassador to Vietnam, Dr. Guido Hildner, and EuroCham Vietnam Chairman, Mr. Dominik Meichle, as keynote speakers. The meeting’s theme […]
Ho Chi Minh City, 2nd April 2024 Dear members and friends of the German Business Association – GBA, With the new year of the dragon, we welcomed in the first quarter of 2024 a strong new board. Together, we refined the strategy, all fueled by our mission to support you – our members and […]
On March 28, Ho Chi Minh City hosted the Germany-Vietnam business forum, focusing on “Collaborative Pathways to Green Growth in Ho Chi Minh City,” which attracted over 150 attendees. The forum was a collaborative initiative between the Ho Chi Minh City Investment and Trade Promotion Centre (ITPC), the German Business Association (GBA), and the United […]
Ho Chi Minh, 20 March – The DeutschenTreff was abuzz with over 90 professionals from diverse sectors, converging at the Eastin Grand Hotel Saigon for a memorable night filled with engaging discussions and the exchange of insights. The event saw entrepreneurs, investors, and specialists ignite dialogues poised to foster future partnerships. Become a member of […]
Following a productive session with the Binh Duong People’s Committee on the morning of March 19, the German delegates proceeded to explore the Binh Duong Industrial Park, managed by Frasers Property Vietnam. This visit was designed to acquaint GBA members with the vibrant industrial zones within Binh Duong. The province is home to 29 industrial […]
On March 19, 2024, in Binh Duong, a delegation of over 40 German enterprises and investors, led by GBA Chairman Mr. Alexander Ziehe and Executive Director Ms. Quynh Anh Le, held constructive talks with the Vice-Chairman of the Binh Duong Provincial People’s Committee and departmental heads. The discussions centered on boosting foreign direct investment (FDI) […]
Last night (14 March), the Ministry of Men lounge was abuzz with excitement as we hosted the first DeutschenTreff of the year in Hanoi. Over 50 guests graced the event, comprising a dynamic mix of entrepreneurs, investors, and industry experts. The air was electric with conversation as attendees shared insights and experiences, forging new connections. […]
