Dear members, Partners and friends of GBA,
We closed the third quarter of 2025 with important milestones for our community, as we celebrated our Oktoberfest with a record number of almost 11.000 attendees, highlighted outstanding member achievements at the second round of our German business awards and deepened our partnerships. It’s a wonderful testament of the impact the GBA is creating over the last 30 years.
We have made significant strategic progress in bringing GBA activities beyond Ho Chi Minh City, with impactful engagements in Danang and Hai Phong, affirming our commitment to support members across Vietnam. Thanks to our additional efforts we significantly increased the number of events and attendees in both regions. These achievements reflect our vision of building a truly national platform for the German business community.
Empowering Knowledge Sharing and Strengthening Connections
- With our member workshop sessions such as AI for Smart Manufacturing, Banking & ASEAN Growth and the Monthly Business Meetings, we provided members with valuable insights into industrial transformation and regional opportunities.
- The Welcome Business Roundtable with Consul General Andrea Sühl strengthened our relationship with the German General Consulate in Ho Chi Minh as we identified areas of future collaboration to support the success of German companies in Vietnam.
- The GBA built new partnerships across Vietnam and the region. In Hai Phong, the GBA delegation engaged with city leaders to promote cooperation and investment. The outreach continued in Phnom Penh, where Chairman Alexander Ziehe met with German Ambassador H.E. Stefan Messerer to advance regional collaboration, as Vietnam is further emerging as the ASEAN hub for members.
- The monthly DeutschenTreff gatherings in HCMC and Hanoi remained a favorite platform for informal networking and connection.
- The Meet the GBA Board series further strengthened regional engagement with the September edition in Hanoi focusing on economic growth in Northern Vietnam. Together, these initiatives reinforced GBA’s role as a trusted platform for dialogue, innovation, and partnership with you – our valued members.
- From the GBA Business Awards celebrating excellence and innovation to Oktoberfest Vietnam connecting thousands across Hanoi, Danang, and Ho Chi Minh City. We proudly showcased the vibrant spirit that defines the GBA.
- At the same time, we advanced our strategic engagement with government and regional partners, reinforcing GBA’s role as a trusted bridge between the German business community and Vietnam’s key stakeholders. These initiatives and the new GBA Business Feedback Portal enhance our connection with government stakeholders, ensuring stronger support and greater value for our members.
30 years anniversary celebration
Looking ahead, we are preparing the signature celebration events of our 30 years of the German Business Association (GBA) – a journey that began in the early days of Đổi Mới and has since evolved into a dynamic bridge for German–Vietnamese business cooperation.
This November, we invite you to join us in reflecting on this remarkable journey through two special events:
- The GBA 30 Years in Vietnam – From Đổi Mới to a Global Gateway podium discussion and the official launch of the “Legacy in Frames” Photo Exhibition, which both honor the people, partnerships, and milestones that have shaped our shared history since 1995.
- The GBA German Ball 2025, as a grand celebration of the 30th anniversary — an evening dedicated to all of you who built and sustained the GBA legacy over three decades.
We believe these upcoming events will inspire our shared vision for the next chapter of German–Vietnamese partnership and success.
Together, we will continue to shape the future of German business in Vietnam.
With warm regards,
Alexander Ziehe
Chairman of the German Business Association (GBA)