HCMC, October 16 – The GBA, together with DBAV and PALLAS BrandFare, successfully hosted the workshop “Product–Market Fit and Product Positioning from Europe to Vietnam”, bringing together over 30 participants from across industries. The workshop featured speakers who shared hands-on perspectives on localization, product strategies, and consumer engagement in Vietnam’s fast-moving market:
- Corinna Seidel, Managing Director, PALLAS BrandFare, underlined that effective localization goes far beyond translation. It requires market-specific value propositions and reported stories that connect truly with local audiences.
- Daniel Henn, Managing Director, FUCHS Lubricants Vietnam, shared about how FUCHS tailors its products to Vietnam’s road conditions and climate, while building a strong and regionally adapted distribution network.
- Khanh An Bo, Marketing Manager, FUCHS Lubricants Vietnam, highlighted the need to listen closely to end users, redesign packaging as “silent salesmen,” and strengthen visibility through social media, influencers, and grassroots market education.
- Russell Lipchin, Managing Director, FrieslandCampina Vietnam, shared FrieslandCampina’s commitment to tackling Vietnam’s nutritional gaps by adapting dairy products to local taste preferences and ensuring accessibility, while supporting farmers’ long-term success.
Participants raised lively questions on EVs, counterfeit products, adaptation, and consumer trust. Localization remains a constant journey of listening, learning, and adapting to stay ahead in Vietnam’s dynamic landscape
The GBA thanks the keynote speakers and all participants for making this workshop an insightful and rewarding exchange.
Find the full photo album here
