How can European companies in Vietnam identify and adapt the right product-market fit?

How can they make their offerings stand out to Vietnamese buyers with different perceptions from European markets?

And how can B2B players position themselves successfully while bridging cultural differences between headquarters and local entities?

Join us at the upcoming GBA Members for Members workshop titled “Product-Market Fit & Positioning – from Europe to Vietnam”, co-hosted by DBAV ​and PALLAS BrandFare​. This interactive workshop will feature insights from Dutch and European business experts, sharing practical strategies, cultural branding know-how, and real-world perspectives on navigating the Vietnamese market.

Event Details:

• Date: Thursday, 16 October 2025
• Time: 3:30 PM – 6 PM
• Venue: Bayer Office – 3F, CentrePoint Phu Nhuan, 106 Nguyen Van Troi, HCMC
• Attendance Fee (including coffee break): Free-of-charge for GBA/DBAV members | VND 500,000 for Non-members

Speakers:

• Corinna Seidel​, Managing Director of PALLAS BrandFare​
• Daniel Henn​, Managing Director of FUCHS Lubricants Vietnam​
• Khanh An Bo​, Marketing Manager of FUCHS Lubricants Vietnam​
• Russell Lipchin​, Managing Director of FrieslandCampina Vietnam​

Target Audience:

• Managing Directors in charge of Vietnam/ASEAN/APAC.
• Product and marketing managers with strategic and budget responsibility.

Key Takeaways:

• Practical strategies and tactics for market entry and growth.
• Key insights on cultural branding and positioning in Vietnam.
• Perspectives on bridging European–Vietnamese collaboration.

Seize this opportunity to gain actionable insights and exchange experiences with industry experts and peers.

For any inquiries, please contact us at email or tel.: (+84) 903 720 788 (Ms. Mai Anh).