For 140 years, Mercedes-Benz has defined its own timeless standards, shaped by precision, composure, and enduring innovation. At the heart of this legacy stands the S-Class, a symbol of pure excellence devoted to what truly matters: comfort and safety you can always rely on. Every journey in the S-Class unfolds with effortless grace, whether you […]
Ho Chi Minh City, 3 November 2025 – To celebrate its 30th anniversary, the German Business Association (GBA) proudly inaugurated the “GBA Legacy in Frames” photo exhibition and hosted the dialogue “30 Years of GBA in Vietnam – From Đổi Mới to a Global Gateway.” The exhibition will be open to the public free of […]
AI Uncovered: How to Protect Yourself Safely in the Digital World In today’s world, Artificial Intelligence (AI) is no longer a distant concept or a tool reserved for research labs – it has become deeply integrated into our daily lives. From virtual assistants and customer service chatbots to creative design tools and business automation, AI […]
Stay informed with the latest legal developments impacting the market in Vietnam. This month, we are pleased to share the most relevant updates from our GBA Board Members, Dr. Oliver Massmann, Partner & General Director of Duane Morris Vietnam, and Michael Wekezer, Country Manager of Rödl & Partner Vietnam. Legal News contributed by Dr. Oliver Massmann, some highlights are as follows: 1. New […]
The GBA members represent a variety of German businesses in Vietnam, from small and medium-sized enterprises to large global players. They are a good reflection of the German economy’s structure in general. Each month, we celebrate the growing diversity of our network, from local innovators to global industry leaders, reflecting the strength and dynamism of […]
As we celebrate GBA’s 30-year milestone in Vietnam, we take this opportunity to recognize the important contributions of our office team. Today, we are pleased to highlight Ms. Quynh Anh, Executive Director, on reaching her two-year milestone with the German Business Association – GBA. Her appointment marked a decisive step in professionalizing our operations and […]
On 17 October 2025, GBA Members and Friends came together for a truly inspiring evening at Pernod Ricard Vietnam, Vietcombank Tower, for a special GBA Members-for-Members Workshop titled “Savor – Scent – Style: Celebrate the Flow of Life.” More than 40 participants joined this unique session, where well-being, balance, and authentic confidence took center stage. […]
HCMC, October 16 – The GBA, together with DBAV and PALLAS BrandFare, successfully hosted the workshop “Product–Market Fit and Product Positioning from Europe to Vietnam”, bringing together over 30 participants from across industries. The workshop featured speakers who shared hands-on perspectives on localization, product strategies, and consumer engagement in Vietnam’s fast-moving market: Corinna Seidel, Managing […]
Dear members, Partners and friends of GBA, We closed the third quarter of 2025 with important milestones for our community, as we celebrated our Oktoberfest with a record number of almost 11.000 attendees, highlighted outstanding member achievements at the second round of our German business awards and deepened our partnerships. It’s a wonderful testament of […]
In line with its commitment to fostering new partnerships and deepening established ones, the German Business Association (GBA), together with the Council of Taiwanese Chambers of Commerce in Vietnam (CTCVN) and the Japan Chamber of Commerce and Industry in Ho Chi Minh City (JCCH), successfully co-hosted the first-ever Business Matching & Joint Networking Event on […]
