HCMC, 23 May 2025 – PALLAS BrandFare has officially opened its new working office at The Sentry C in the heart of Ho Chi Minh City’s central business district. Positioned in a vibrant technology space with a combination of innovation and modern working culture, its physical presence reflects the company’s ambition towards deeper collaboration and growth. Its focus on product-market fit, go-to-market and branding strategies, as well as storytelling and marketing support, remains for the region. The move also signifies a stronger bridge between dynamic Southeast Asian markets and their European counterparts.
The opening was celebrated with an afternoon gathering attended by board members of the German Business Association (GBA), including Ms. Le Quynh Anh, Mr. Max Rummert, Mr. Erick Contreras, Mr. Maximilian Rummert, Mr. Jan-Christian Koldehoff, and Mr. Michael Wekezer, along with other business partners.
It was an intimate but joyful party for everyone to wrap up the week. PALLAS BrandFare’s Founder and Managing Director, Ms. Corinna Seidel, opened the party by sharing her company’s journey from Hamburg, Germany’s maritime hub, to Singapore and now Vietnam. With extensive experience in the logistics and maritime sector, as well as industrial and service companies, Corinna emphasized the importance of Vietnam as a regional connector for the company’s future in the expansion roadmap. The event concluded on a fun note with two rounds of the “Brand Bingo” game, where guests engaged in profile-based questions, bringing laughter, better understanding, and valuable prizes.
PALLAS BrandFare has worked with leading names across industries from logistics, maritime, and HVAC to real estate, SaaS, and machinery. Since becoming a GBA member in 2023, the company has been honored with the SME Award. It has remained actively involved in the business community while growing its presence in Singapore and the region. Along with this broader geographic reach, its team of 25 marketing and industry experts now spans not only Germany and Singapore, but also Vietnam and Thailand to remain close to local market development and pursue ambitious targets in the coming time.
—–
About PALLAS BrandFare
PALLAS BrandFare is an international marketing and PR network consultancy with a team of 25 and offices in Hamburg, Singapore, Ho Chi Minh City and Bangkok. The company specializes in strategic support to industrial companies, technology providers and service providers in market entry and sustainable market growth.
Its core competencies include strategic market expansion with the creation of the optimal product-market fit, brand localization and marketing to regional needs, tailor-made branding strategies for global markets, and professional project management for the implementation of all marketing and PR initiatives.
The company targets two main groups: established companies receive comprehensive marketing and branding strategies focusing on expanding into Asian and European markets. At the same time, start-ups and SMEs can take advantage of modular marketing services in flexible, individually bookable packages.
The range of services extends from marketing and brand strategy development, storytelling and content marketing to public relations and market localization.
The geographical focus is on Asia and Europe. For more information, please visit www.pallas-brandfare.com.