Zojirushi Corporation, where its headquarter is located in Osaka, Japan, has been running its business under the brand named “ZOJIRUSHI” for more than 100 years starting from 1918.
Its global major products are Rice cooker, Electric water dispenser and Vacuum insulated stainless bottle as well as Cooking appliances such as Electric griddle, Oven toaster, Bread making machine, etc. In Japan market, Zojirushi’s rice cooker category is successful to achieve the highest market share in term of sales volume and amount consecutively from 2006 to 2020, while its electric water dispenser category also achieved the highest market share consecutively from 2004 to 2020.
To expand business in south-east Asia region, Zojirushi SE Asia Corporation was established in 2014 as Zojirushi Corporation’s subsidiary office to operate sales and marketing activities for its distributors in south-east Asia countries including Vietnam, one of the fastest economic growth country in the region.
To meet various kind of customer’s demand, customized imprint service is also offered for corporate customers. Products with imprinted corporate logos and the likes is usually considered as corporate gift for their employees or customers.
Business category: Consumer Products, Services; Gifts, Furnishing, Handicrafts
Number of employees in Vietnam: 1-10
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