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Best Practice – Successful Brand Launch in Southeast Asia

Date: Thursday, 25 April 2024 | Time: 3 PM – 5 PM

Venue: Bayer Office, 3rd Floor, CentrePoint Building, 106 Nguyen Van Troi, Phu Nhuan District, HCMC

Fee: Free-of-charge for GBA members | 500,000 VND for Non-members 

Introduction

When companies are expanding into new foreign markets, they do not only need to address basic strategic questions like which country to go to and how to organize their individual set-up; they also determine how to position themselves in ecosystems that often differ completely from their home market. This job involves not only business development and sales but also product and marketing experts. The time and effort invested in branding and marketing depend on various factors like the meaning and importance of the brand for the industry and top management, the audience to address, and the available budget, know-how, and people.

With experts in international branding and marketing, CS Marketing & Sales Solutions addresses these topics, supporting companies in their endeavors, such as global energy solutions provider Viessmann Climate Solutions. In 2021, Viessmann entered Southeast Asia’s highly competitive consumer markets as a premium brand. From Singapore and Indonesia to Vietnam, the German quality leader has successfully positioned its high-quality water heaters, tankless heaters, and water filters for household use while also establishing long-term relationships with distributors.

Key takeaways:

During the Best Practice event “Successful Brand Launch in Southeast Asia,” Corinna Seidel from CS Marketing & Sales Solutions and guest speakers from Viessmann will demonstrate how successful brand positioning can be achieved. The speakers will elaborate on their path of close cross-continental collaboration between business development, sales, product management, brand Management, and marketing while presenting their strategies, tactics, and best practices.

After presenting their perspective on the topic, the speakers will dialogue with each other and the audience during a panel discussion. Attendants are encouraged and warmly invited to prepare their individual questions for in-depth discussion.

Who Should Attend?

This event is tailored for managing directors, marketing, product, and sales managers of medium-sized and big companies who seek inspiration and best practices for positioning their company and brand in new foreign markets between Europe and Asia, especially when navigating a complex (matrix) organization.

Moderator:

Corinna Seidel​, Founder and Managing Director, CS Marketing & Sales Solutions

​Topics & Speakers:

• “Localizing marketing & communications for Asia in global organizations”
  by Corinna Seidel​, Founder and Managing Director, CS Marketing & Sales Solutions​
• “How brand and marketing contribute to business success in Southeast Asia”
  by Alexander Ziehe​, Managing Director Southeast Asia & Oceania, Viessmann Climate Solutions​
• “Global brand management exemplified by Southeast Asia”
  by Annkatrin Baars​, Head of Brand Management, Lead Customer Journey Management, Viessmann Climate Solutions​
• “Best practices marketing communications & PR in Vietnam”
  by Ly Nguyen​, Marketing Manager Vietnam, Viessmann Climate Solutions​

For any inquiries, please contact us at email maianh@gba-vietnam.org