REGISTRATION HERE

Media crises are an unavoidable reality in today’s business landscape. Both Vietnamese enterprises and foreign businesses operating in Vietnam are increasingly focusing on crisis management. While thorough and ongoing preparation can mitigate the negative impacts of crises, many organizations still struggle to fully understand the crisis management process and leverage it as a tool to enhance their corporate reputation.

Join us for the GBA ​Workshop “Crisis Management”, co-hosted by MVV Group​, Starbucks Vietnam​, and GE Aerospace​, on Friday, August 16, in Ho Chi Minh City. This workshop aims to address this gap.

Event Details:

Date: Friday, 16 August 2024 | Time: 3:30 PM – 6:00 PM

Venue: Bayer Office – 3F, CentrePoint Phu Nhuan, 106 Nguyen Van Troi, HCMC

Attendance Fee (incl. entrance fee and coffee break): GBA members: Free | Non-members: 500,000 VND

Speaker:

• Mr. Son Nguyen​, Chairman of MVV Group​

Panelists:

• Ms. Tram Nguyen​, Head of Business Development and Marketing of Starbucks Vietnam​
• Ms. Lan Trinh​, Communications Director APAC of GE Aerospace​

Key Takeaways:

• Methods to identify potential risks and situations that could trigger a crisis or emergency.
• The anatomy of crisis management.
• What new in crisis management landscape in 2024-2025.

Who Should Attend: The workshop is designed for professionals who play a crucial role in crisis management and communication. This includes:

• Executive leadership: Making critical decisions during a crisis and representing the organization publicly.
• Crisis communication teams: Dedicated to handling crises and maintaining effective communication..
• Corporate Affairs, Marketing and communications teams: Supporting crisis communication efforts and managing public perception.

For any inquiries, please contact us at email or tel.: (+84) 903 720 788 (Ms. Mai Anh)