Ineffective communication costs businesses up to $90 billion annually. In today’s fast-paced business environment, emotional intelligence is no longer just a “nice-to-have”; it’s a critical skill that drives performance, trust, and influence.

Join us for the GBA ​Members for Members Workshop, “Manipulate” Behavior for Good Using Emotional Intelligence (EQ), co-hosted by The New Leaders​ on Wednesday, 13 August, to gain valuable insights and practical tools to strengthen communication, build trust, and inspire positive behavior in the workplace.

Grounded in leading research from Harvard, Cornell, and Oxford, and enriched by cutting-edge insights from neuroscience and psychology, this session goes beyond theory. Participants will explore emotional intelligence through interactive modalities, including music, visual thinking, and language-based exercises, to ensure deeper emotional engagement and improved knowledge retention.

Event Details:

• Date: Wednesday, August 13, 2025 | Time: 1:30 PM – 5 PM
• Venue: Techcombank Saigon Tower, 3rd Floor, 23 Le Duan Street, Saigon Ward, Ho Chi Minh City (map)
• Attendance Fee: GBA members: Free | Non-members: 500,000 VND

Speaker: Ms. Ngan Tran​, CEO & Founder of The New Leaders​

Panelists:

• Mr. Giang Martin Tran​, General Director of Restaff – House of Norway​
• Ms. Michele Wee, Founder of Who Says I Can’t & Former CEO of Standard Chartered Bank Vietnam

Key Takeaways:

• Apply key emotional intelligence principles that enhance leadership credibility
• Distinguish between effective influence and manipulation
• Leverage scientifically backed strategies to foster connection and drive action
• Communicate with clarity and impact, especially in high-stakes situations

*Note: Due to strict building regulations, please bring your IDs or passport to be checked at the entrance.

For any inquiries, please contact us at email or tel.: (+84) 903 720 788 (Ms. Mai Anh)