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                        UID:b35806fcd82a25f13071be26fec3bde8https://gba-vietnam.org
                        DTSTAMP:20260618T062031
                        DTSTART:TZID=20200623T000000
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                        SUMMARY:GBA Members for Members Webinar: "When the future becomes history: Research, reach and serve markets as changemaker"  by Twill by Maersk
                        DESCRIPTION:<p style="text-align: justify;">Since Twill was established, the have been using digital means to  gather new opportunities for 2 years and want to use the experience that  they have accumulated to share with the GBA participants/ businesses  who are now going digital given today&rsquo;s situation.</p>
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<p style="text-align: justify;"><u><strong>Tuesday, 23 June - 5-6 PM at Cisco&nbsp;Webex - register with Mai Anh to join the Webinar!</strong></u> maianh@gba-vietnam.org</p>
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<strong>The content will be delivered in 3 parts:</strong></p>
<ol>
    <li style="text-align: justify;">Research /Marketing: We will talk about how we use digital (Google  Analytics, banner ads, Linkedin, facebook etc.)&nbsp; to gather new marketing  leads.&nbsp;</li>
    <li style="text-align: justify;">&nbsp;&nbsp;&nbsp; Reach/Sales: How do sales follow up on these digital  leads gathered? Will highlight the key steps that our Twillers are doing  after receiving the leads and how do we measure the success of lead  conversion.</li>
    <li style="text-align: justify;">&nbsp;&nbsp;&nbsp; Serve/ Customer service: We offer 24/7 customer  service online and this is a function that we do not outsource at all.  We will share how we make that operationallyh feasible.</li>
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<strong> You will experience 4 talented speakers in the Webinar: </strong><br />
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<span style="color: rgb(0, 0, 128);"><strong>Trine Storgaard Nielsen</strong></span><br />
<em>Global Head of Sales in Twill &ndash; Based in Copenhagen</em></p>
<p style="text-align: justify;"><input type="image" src="https://gba-vietnam.org/uploadfiles/image/Webinar/June%202020%20Twill%20By%20Maersk/Trine%20Storgaard%20Nielsen.jpg" width="211" height="248" /><br />
Currently  responsible for setting the global sales strategy with the aim of  growing the Twill customer base. Joined Maersk in 2005 as a trainee and  have worked in the Maersk group in 4 different countries, specializing  in supply chain management and commercial strategies. <br />
She enjoys the  ability in Twill to challenge existing ways of working in the industry  while creating a competitive advantage in logistics through digital and  technology means.</p>
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<span style="color: rgb(0, 51, 102);"><strong>Martti Leitert</strong></span><br />
<em>Country Manager of Twill (Germany) &ndash; Based in Hamburg</em></p>
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Martti  has 13 years of experience in Supply Chain Management and Freight  Forwarding. He started as a Freight Forwarding Trainee in Stuttgart Area  and has since led and built teams that are of a global scale &ndash; from  local to global account management roles in various verticals.<br />
With Twill, we simplify logistics with a global scale and to make digital an advantage for our customers to help them grow.<br />
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<strong><span style="color: rgb(0, 51, 102);">Felicia Loh</span></strong><br />
<em>Area Head of Southeast Asia of Twill &ndash; Based in Singapore</em></p>
<p style="text-align: justify;"><input type="image" src="https://gba-vietnam.org/uploadfiles/image/Webinar/June%202020%20Twill%20By%20Maersk/Felicia%20Loh.jpg" width="224" height="288" /><br />
Currently  responsible for the Twill team which have expanded to cover 8 countries  in Southeast Asia. Started out in Singapore as a Trainee in 2007 and  has since held various commercial and sales positions within the A.P  Moller Maersk Group in Belgium, Hong Kong and Singapore.<br />
Using the  digital tools available in Twill, she aims to help her customers move  their goods as seamlessly and fuss-free as possible.<br />
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<strong><span style="color: rgb(0, 51, 102);">Rebecca Wright</span></strong><br />
<em>Global Head of Marketing in Twill &ndash; based in Copenhagen</em></p>
<p style="text-align: justify;"><input type="image" src="https://gba-vietnam.org/uploadfiles/image/Webinar/June%202020%20Twill%20By%20Maersk/Rebecca%20Wright.jpg" width="246" height="281" /><br />
Responsible  for building the Twill brand and changing the way both Twill and Maersk  engage with customers to ensure we can offer a personal, relevant  logistics experience that helps our customers grow their business.&nbsp;  Joined Maersk in 2016.<br />
Rebecca has experience in customer acquisition  using the full range of digital tools including paid media, inbound  marketing and marketing automation, working for international businesses  in the UK, Singapore and now Denmark.</p>
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